Web Design Company, Creative Digital Agency & Online Marketing Agency - Pod1 London UK, New York USA. : News

New Client Win, Design & Build Contract for Romo Fabrics

2008-08-01

Pod1 have been appointed to design and deliver a CMS driven website for www.romofabrics.com which designs and markets exclusive furnishing fabrics that are sold worldwide through an extensive distribution network of agents, designers and independent retailers, with corporate showrooms in London, Munich and New York.

The brief stipulated that the website needs to appeal to the end user or retail customer as well as the wholesale clients. So giving the consumer a website that will display the products in greater detail and present them in a manner that makes them attractive and desirable. In turn, it needs to be able to point these customers, who have taken an interest in the products, to the retail outlets and interior design shops where they can purchase the fabrics to be made into curtains or upholstery.

Based in Nottinghamshire, ROMO was founded in 1902 by Robert Mould, who gave his name to the company. Today ROMO remains an independent family-run business and is jointly owned by the founder's great grandsons, Jonathan and Robert, who are passionately committed to its continuing success and development.

Fashion Brand Jane Norman Launch All New Ecommerce Site

2008-07-18

The Pod1 designed Jane Norman e-shop launched today, this is the high street fashion brands first foray into e-commerce and the result is a slick sophisticated transactional website.

Pod1 was responsible for developing the site architecture and front-end design in conjunction with technical partner BT Fresca who provided the e-commerce platform to meet the sites functional requirements. The website is also fully integrated with Jane Norman’s buying and merchandising system along with those of fulfilment partner Amethyst.

Jane Norman is one of the UK’s most successful high street fashion chains. With collections aimed primarily at young women aged 16-25, offering affordable, sexy party wear, work wear and daywear. Founded in 1952 the company now has over 200 stores and concessions worldwide employing over 1,400 people.

Jane Norman markets itself to a very specific audience, and their clothes have a very distinctive look and feel. Clothes are designed to be tight fitting and sexy, and are made to inspire a feeling of confidence and sensuality in the wearer. The emphasis is on the cut and quality of the fabric, with texture being key.

Pod1 New York to Launch Ecommerce Site for Fashion Mecca Kirna Zabete

2008-07-11

Upscale fashion emporium, Kirna Zabete, has enlisted Pod1 NY to design and build a full ecommerce website for them. The site, www.kirnazabete.com, will sell store regulars like Lanvin (a USA exclusive on-line), Giambattista Valli, Proenza Schouler, Rick Owens, Stella McCartney and Nina Ricci as well as the quirky gifts and unexpected items the store is known for.

Kirna Zabete is well known for its creative edit of the best runways and for “above and beyond” client services. At www.kirnazabete.com this service continues. The site will remember returning clients and everything they have ever bought suggest complimentary products, alert customers when designers they love go on sale and generally hold a shopper’s hand throughout every session. Customers can watch fashion shows, review designer look-books, and test-drive and purchase all of the music played at Kirna Zabete. Ever-changing editorial content will feature new products and fun, but real ways to wear them. “Uptown” “Downtown” “Country Weekend” “First Date” “Close the Deal” and “Pack the Bag” are a few examples. And finally, when you pull the trigger and treat yourself on line, you have three choices of packaging: Pamper Me, Gorgeous Gift or Go Green.

“We want our online customer to feel like she is walking into our SoHo store: she smells the candle we are burning, hears the tunes we are spinning, sees the colours and shapes of our products and is transcended into fashion utopia” says co-owner Sarah Easley.

The customer does feel the presence of the SoHo store on the website and even sees the personalities of co-owners Beth Buccini and Sarah Easley. “We wish we had more time to be on the sales floor. We have always wanted to clone ourselves so we could be there 24/7 for our clients. Now we can!” says Buccini. In fact, the stamp of the owners “approval” is all over the site. Groovy sketches of Easley and Buccini are found throughout the site where they give tips, play favourites among products and tell their own personal style picks and tips.

“Our clients have been asking us to open in Los Angeles, Miami, Paris, St Barth’s…” Says Buccini. Easley (as usual) finishes her sentence, “On-line seemed the most fair option. Same quality Kirna Zabete, but all access, all time zones.”