Client

Killik & Co is an independent firm offering a full range of financial, stock broking and investment management services to private investors. Founded in 1989, the company has established a niche in providing stock-broking advice and services to individual clients – regardless of the size of their portfolio. Thanks to its personalised approach, Killik & Co has earned a reputation for its long-standing relationships with satisfied clients.

Objective

Killik & Co was looking to expand its client base and needed its existing website to be redesigned in order to capture the attention of a wider audience. It was important the site was more appealing and user-friendly, and more closely reflected all the qualities for which the brand is renowned. However, in the process of attracting a new, younger client base, it was vital the redesigned site did not alienate existing clients.

Solution

Pod1 re-designed the site with three distinct target audiences in mind: existing clients, new clients with financial experience, and new clients with limited/no financial experience.Killik & Co brokers are renowned for their trusted, one-to-one advice and for making the financial journey such an easy one for clients who may have little experience of the financial industry. Therefore Pod1 focused on making the website appealing and easy to navigate, and built in prominent call-to-action prompts on each section of the site to spur the client, or potential client, to get in touch with a Killik & Co broker.

Result

The re-design of the site successfully encapsulates all the Killik & Co brand values, reflecting the company’s professionalism, integrity and personalised approach to business and reinforcing its commitment to establishing long-standing relationships with clients. The site is driving more new clients to approach Killik & Co brokers, and is inspiring existing clients to keep in touch. The clean, stylish design is a departure from the usual financial industry identity, helping to break down any client-broker barriers and attracting a younger target audience in the process.

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