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The site was described as very slick without being flashy with clear menus and simple navigation. NMA also praised the mouse over tool on the product thumbnails as a great time saving feature, this displays a larger version of the image without the user having to click on it.
Mention was also made of the Quick Buy button, which allows users to add an item to their basket without leaving the main category page. The site was also commended for it’s approach to accessibility and how it is possible to use access keys, reset font sizes and get the images as text, essential for screen readers.
The NMA’s overall assessment of the site, “No problems, just a great service”.
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08.11.2007 UNIQLO Site Inspection in NMA
The pod1 designed Uniqlo online shop & website was this week awarded 4 out of 5 stars for fulfilment by the NMA (New Media Age Magazine & Website).The site was described as very slick without being flashy with clear menus and simple navigation. NMA also praised the mouse over tool on the product thumbnails as a great time saving feature, this displays a larger version of the image without the user having to click on it.
Mention was also made of the Quick Buy button, which allows users to add an item to their basket without leaving the main category page. The site was also commended for it’s approach to accessibility and how it is possible to use access keys, reset font sizes and get the images as text, essential for screen readers.
The NMA’s overall assessment of the site, “No problems, just a great service”.
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