Pod1 Launches First UK e-shop for UNIQLO - All the Latest News from Pod1 Web Design in London & New York

29.06.2007 Pod1 Launches First UK e-shop for UNIQLO

Following the recent store openings in High Street Kensington, Reading, and Knightsbridge, UNIQLO, Japan’s leading casual wear retailer, has now turned its attention on-line. This will be UNIQLO's first UK e-commerce website.
 
The website was designed and built to focus on the customer and product experience. The new site uses the very latest in web design technology so it provides the same high level of service enjoyed by the customers in store.
 
The all new UNIQLO website includes our own proprietary 'Single Page Check Out'. This will be the first time a UK e-commerce site has used an Ajax based one page checkout. The single page check-out application was designed to eliminate customer drop off during the buying process by condensing it, using Ajax, onto a single web page. The basic idea is that the customer can navigate through the checkout process all on one page as opposed to the usual 3 or 4.
 
The single page checkout process was designed to deliver conversion rates up to 50% higher than standard multiple page formats by reducing the number of abandoned baskets. This in turn leads to a much better ROI for the client.