01.05.2008 Schroders Diversified Multi Asset Fund Campaign Launched
Pod1 has just launched the latest banner campaign for Schroders’ Multi Asset Fund. This is a trade investment fund aimed at independent financial advisors.
Working closely with Schroders’ above the line agency, Brand Union, the online campaign was a direct development of the print ads. This was based around a statue of a woman with a bow ‘targeting’ the funds performance figure. Expanding on this theme the Pod1 campaign used an interactive Flash banner which fired an arrow, that could then be moved from side to side with the cursor, through a forest until it hits the target.
Schroders plc is a global asset management company with £130.6 billion (€163.8 billion / $259.6 billion) under management as at 31 March 2008. Clients include corporations, insurance companies, local and public authorities, charities, pension funds, high net worth individuals and retail investors.
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