18.01.2008 Schroder Banner Campaign Goes Live
Launched the first week of January, this banner campaign was designed to promote the Schroder Income Maximiser financial fund.
This campaign has been aimed at two different markets groups. These are the trade audience, in the form of Independent Financial Advisers and also for the first time the product will be promoted direct to the UK consumer.
The creative brief stated that Schroder uses a concept of ‘old and new’. The ‘old’ reflects Schroder’s solidity and 200 year heritage. Whilst the ‘new’ element, shows their ability to innovate, create new products and be market-leading.
To reproduce this message digitally Pod1 took the concept of a statue hitting a golf ball with a high tech driver to create a series of interactive and static banners with the strap-line ‘Driving your income further’.
To view the banners in situ please follow the links below.
Consumer banners:
http://business.timesonline.co.uk/tol/business/money/
http://www.telegraph.co.uk/money/main.jhtml;jsessionid=GJBZSVCRZZVBBQFIQMFCFGGAVCBQYIV0?menuId=244&menuItemId=2851&view=PICHEADLINESUMMARY&grid=F7&targetRule=14
http://www.find.co.uk/investments/funds&trusts
Trade banners:
http://www.ifaonline.co.uk/public/showPage.html?page=ifa2006_investment
http://www.investmentweek.co.uk/public/showPage.html?page=inv_week07_content_investment_trusts&f=1400
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