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Kirna Zabete is well known for its creative edit of the best runways and for “above and beyond” client services. At www.kirnazabete.com this service continues. The site will remember returning clients and everything they have ever bought suggest complimentary products, alert customers when designers they love go on sale and generally hold a shopper’s hand throughout every session. Customers can watch fashion shows, review designer look-books, and test-drive and purchase all of the music played at Kirna Zabete. Ever-changing editorial content will feature new products and fun, but real ways to wear them. “Uptown” “Downtown” “Country Weekend” “First Date” “Close the Deal” and “Pack the Bag” are a few examples. And finally, when you pull the trigger and treat yourself on line, you have three choices of packaging: Pamper Me, Gorgeous Gift or Go Green.
“We want our online customer to feel like she is walking into our SoHo store: she smells the candle we are burning, hears the tunes we are spinning, sees the colours and shapes of our products and is transcended into fashion utopia” says co-owner Sarah Easley.
The customer does feel the presence of the SoHo store on the website and even sees the personalities of co-owners Beth Buccini and Sarah Easley. “We wish we had more time to be on the sales floor. We have always wanted to clone ourselves so we could be there 24/7 for our clients. Now we can!” says Buccini. In fact, the stamp of the owners “approval” is all over the site. Groovy sketches of Easley and Buccini are found throughout the site where they give tips, play favourites among products and tell their own personal style picks and tips.
“Our clients have been asking us to open in Los Angeles, Miami, Paris, St Barth’s…” Says Buccini. Easley (as usual) finishes her sentence, “On-line seemed the most fair option. Same quality Kirna Zabete, but all access, all time zones.”
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11.07.2008 Pod1 New York to Launch Ecommerce Site for Fashion Mecca Kirna Zabete
Upscale fashion emporium, Kirna Zabete, has enlisted Pod1 NY to design and build a full ecommerce website for them. The site, www.kirnazabete.com, will sell store regulars like Lanvin (a USA exclusive on-line), Giambattista Valli, Proenza Schouler, Rick Owens, Stella McCartney and Nina Ricci as well as the quirky gifts and unexpected items the store is known for.Kirna Zabete is well known for its creative edit of the best runways and for “above and beyond” client services. At www.kirnazabete.com this service continues. The site will remember returning clients and everything they have ever bought suggest complimentary products, alert customers when designers they love go on sale and generally hold a shopper’s hand throughout every session. Customers can watch fashion shows, review designer look-books, and test-drive and purchase all of the music played at Kirna Zabete. Ever-changing editorial content will feature new products and fun, but real ways to wear them. “Uptown” “Downtown” “Country Weekend” “First Date” “Close the Deal” and “Pack the Bag” are a few examples. And finally, when you pull the trigger and treat yourself on line, you have three choices of packaging: Pamper Me, Gorgeous Gift or Go Green.
“We want our online customer to feel like she is walking into our SoHo store: she smells the candle we are burning, hears the tunes we are spinning, sees the colours and shapes of our products and is transcended into fashion utopia” says co-owner Sarah Easley.
The customer does feel the presence of the SoHo store on the website and even sees the personalities of co-owners Beth Buccini and Sarah Easley. “We wish we had more time to be on the sales floor. We have always wanted to clone ourselves so we could be there 24/7 for our clients. Now we can!” says Buccini. In fact, the stamp of the owners “approval” is all over the site. Groovy sketches of Easley and Buccini are found throughout the site where they give tips, play favourites among products and tell their own personal style picks and tips.
“Our clients have been asking us to open in Los Angeles, Miami, Paris, St Barth’s…” Says Buccini. Easley (as usual) finishes her sentence, “On-line seemed the most fair option. Same quality Kirna Zabete, but all access, all time zones.”
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