16.01.2008 New Site Launch for Killik & Co.
Pod1 was engaged by Killik & Co stockbrokers, to provide the design and production element for their new customer website.
Killik & Co, an independent partnership founded in 1989, was formed to address the rapidly growing market of new investors, encouraged by the Thatcher reforms of the 1980s. The aim was to provide advisory services to private investors of all sizes, via well-qualified investment professionals.
The emphasis for the site was on the information architecture as the site contains a large amount of content, some of which contains a fair amount of financial jargon.
It was recognised early on in the development process that there were two distinct potential customers or users those who were “financially savvy” and those who weren’t. Based on this knowledge the site was designed to offer two completely different user journeys, one for the fledgling or first time investor the other for the seasoned or experienced investor.
These two distinct variations ensure the large amount of content on the site is displayed in the most relevant way depending on the user’s requirements.
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