Fashion Brand Jane Norman Launch All New Ecommerce Site - All the Latest News from Pod1 Web Design in London & New York

22.08.2008 Fashion Brand Jane Norman Launch All New Ecommerce Site

The Pod1 designed Jane Norman e-shop has now launched. This is the high street fashion brands first foray into e-commerce and the result is a slick sophisticated transactional website. 

Pod1 was responsible for developing the site architecture and front-end design. The website is also fully integrated with Jane Norman’s buying and merchandising system along with those of fulfilment partner Amethyst.

Jane Norman is one of the UK’s most successful high street fashion chains. With collections aimed primarily at young women aged 16-25, offering affordable, sexy party wear, work wear and day-wear. Founded in 1952 the company now has over 200 stores and concessions worldwide employing over 1,400 people.

Jane Norman markets itself to a very specific audience, and their clothes have a very distinctive look and feel. Clothes are designed to be tight fitting and sexy, and are made to inspire a feeling of confidence and sensuality in the wearer. The emphasis is on the cut and quality of the fabric, with texture being key.