Barcelo Micro Site to Launch Luxury New Hotel - All the Latest News from Pod1 Web Design in London & New York

24.04.2008 Barcelo Micro Site to Launch Luxury New Hotel

In June 2008, Barceló Hotels and Resorts will be launching an impressive purpose built new Hotel, the Raval, on the famous Las Ramblas, Barcelona. This landmark building will be the tallest Hotel on the street, with panoramic views of the city from its rooftop terrace and pool. It will be an innovative space with modern design and facilities, in keeping with its location. 

As part of our ongoing creative digital collaboration with Barcelo, Pod1 will create a bespoke microsite to support the launch of the hotel. Due to the nature of the target audience and the characteristics of the hotel, the launch campaign will be designed to generate significant appeal within the online market and deliver against the key interests of the target customer. English and Spanish versions of the site will be launched internationally with the supporting marketing activity focusing predominantly on Europe.

The site will also be used to gather useful marketing data by incentivising users to recommend their peers to interact with the brand. The target market will be very familiar with searching the internet for hotel reviews and rates and as such these users will be looking for unique offers and added value compared to just looking for the best available rate.

Designed initially to promote the hotel launch the micro site will also form the basis of all ongoing online marketing activity post launch.