Web Design Company, Creative Digital Agency & Online Marketing Agency

November 21, 2008 by Fadi Integrated Video Ads on YouTube

Came across this on YouTube Canada…not sure if i like it yet but probably quite effective. Give the video a few seconds before the ad appears. Guess this is how they get round people who watch the embedded YouTube videos and avoiding the sponsored ads:

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November 20, 2008 by Amanda Monty Python on You Tube…

“For 3 years you YouTubers have been ripping us off, taking tens of thousands of our videos and putting them on YouTube. Now the tables are turned. It’s time for us to take matters into our own hands.

“We know who you are, we know where you live and we could come after you in ways too horrible to tell. But being the extraordinarily nice chaps we are, we’ve figured a better way to get our own back: We’ve launched our own Monty Python channel on YouTube. “

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by Amanda Digital Youth…

“Kids’ Informal Learning with Digital Media: An Ethnographic Investigation of Innovative Knowledge Cultures” is a three-year collaborative project funded by the John D. and Catherine T. MacArthur Foundation. Carried out by researchers at the University of Southern California and University of California, Berkeley, the digital youth project explores how kids use digital media in their everyday lives. Read more

by Fadi Through Fashion They Seek Excellence

A great night for some of our favourite clients who walked away with a number of gongs at The Drapers Awards 2008:

Matches: Designer Store of the Year
Fat Face: Best New Store
Net-a-Porter: Etailer of the Year
Matches: Independent Retailer of the Year

Congratulations to all the winners!

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by Amanda Milletre - new boutique….

I received a great invite today for a really exciting boutique - Milletre:

www.milletre.co.uk

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by Amanda GOOP

Have you seen this?

Gweneth Paltrow provides fashion and lifestyle advice… some of it’s not all that bad - could this be a new trend?

Goop

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November 18, 2008 by Amanda Nice idea…”I left this here for you to read”

This reminds me of the book programmes that were popular a few years back where people left books that they had finished reading on the seats of trains.

http://timdevin.com/ileftthishereforyoutoread.html

For the right brand this could be a great channel as its a chance to experiment with new ideas.

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by Amanda Free Shipping…

I really liked this blog post from eConsultancy, its certainly a debate I have heard a few times!

Free shipping = lots of sales
Free delivery offers are the main driver behind online shoppers’ purchase decisions - more so than even their site experience, a new study by ForeSee Results has indicated.

The company surveyed more than 10,500 visitors to 30 top retail websites in the UK to find out what drives site traffic, sales and satisfaction.

Over a third (34%) cited free delivery as the most important factor in their last purchase decision. A positive site experience was the only other thing mentioned by a significant amount of respondents (15%).

Free delivery offers also increased customer satisfaction by 4% when not restricted by caveats, according to the survey.

Many retailers offered free shipping over the Xmas period - so as the report says, other firms will “need to determine whether this lift in future sales merits the extra investment”.

Other interesting findings include:

Drivers of traffic:

* Familiarity with a product and brand was a key driver of site traffic - more than a third visited one of the Top 30 retailers because they knew the brand or product. This group was also the most satisfied with the retailers they used, and more likely to purchase.

* Email was responsible for 16% of site visits - as was search. However, visitors from search engines were 20% less likely to make a purchase than those who visited because they were familiar wtih a product or brand.

Customer experience:

* Consumer reviews were responsible for higher levels of satisfaction among consumers, and shoppers on sites with reviews were 8% more likely to make a purchase, 8% more likely to use the retailer next time.

* Alternative payment options are in demand from customers - 49% said they would be likely to use payment services like Google Checkout and PayPal. But they would not necessarily increase average order values - 71% said it would have no effect on the amount they spend.

http://www.e-consultancy.com/news-blog/366694/more-reasons-to-offer-free-shipping.html

Any thoughts?

testPosted in e-commerce
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by Amanda River Island - Style Insider

River Island has auditioned 56 of its staff to appear on its web site and a micro-site called Style Insider.
The idea being that the winners will update Customers on events and trends via blogs and vodcasts.
This is great and badly missed content- could this spark a new trend?

Chief executive Richard Bradbury said: “We are proud to celebrate the launch of Style Insider. Our customers are the heart of the brand’s success and we are confident that it will help them feel closer to the brand.”

Take a look: http://www.styleinsider.riverisland.com/win-goodies